Business Plan Essentials
Shared 12/10/2025•54 views
1. Executive Summary Brief overview of the entire plan. Should be written last but appears first. Includes mission statement, products/services, market, financial highlights, and management team. 2. Company Description Mission Statement: Why your business exists. Vision Statement: What your business aspires to be. Legal Structure: Sole proprietorship, partnership, LLC, corporation. Company History & Objectives: Past achievements and future goals. Products & Services: Detailed description of what you offer. 3. Market Analysis Industry Overview: Size, trends, growth potential. Target Market: Demographics, psychographics, needs. Market Size & Segmentation: Total available market, serviceable available market, serviceable obtainable market. Competition: Identify direct and indirect competitors, their strengths and weaknesses. SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats. 4. Organization & Management Organizational Structure: Chart showing hierarchy. Management Team: Key personnel, their roles, experience, and qualifications. Advisory Board: If applicable. Staffing Plan: Number of employees, roles, and hiring plan. 5. Service or Product Line Detailed description of goods or services. Unique selling proposition (USP). Intellectual property (patents, trademarks, copyrights). Future development plans. 6. Marketing & Sales Strategy Pricing Strategy: How you will price your offerings. Promotion Strategy: Advertising, PR, social media, content marketing. Distribution Strategy: How products/services reach customers. Sales Strategy: Sales process, channels, and team. Branding: Company image and message. 7. Financial Projections Startup Costs: Initial expenses. Funding Request: If seeking investment, amount needed and how it will be used. Financial Statements: Income Statement (P&L): Projected revenue, costs, and profit over 3-5 years. Cash Flow Statement: Movement of cash in and out of the business. Balance Sheet: Assets, liabilities, and equity at a specific point in time. Break-Even Analysis: Point at which total costs and total revenues are equal. Key Metrics & Assumptions: Underlying assumptions for financial forecasts. 8. Appendix (Optional) Resumes of key personnel. Market research data. Letters of intent or contracts. Licenses and permits. Legal documents.